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Industry NewsPuffs/Extruded SnacksBreadsSweet Goods

Fun Friday: Krispy Kreme Crocs, M&M's PB&J packed lunch, PEZ-flavored supplements

Harvest Snaps takes sampling on the road with its "Veg Up & Go" campaign.

By Liz Parker Kuhn
Krispy Kreme, Crocs collab

Courtesy of Krispy Kreme

M&M's PB&J activation

Courtesy of Mars

PEZ creatine and aminogex supplements

Courtesy of VMI Sports

Harvest Snaps activation

Courtesy of Harvest Snaps

Ghirardelli sundae offer

Courtesy of Ghirardelli

Krispy Kreme, Crocs collab
M&M's PB&J activation
PEZ creatine and aminogex supplements
Harvest Snaps activation
Ghirardelli sundae offer
July 25, 2025

This week's Fun Friday kicks off with some fashion: Krispy Kreme and Crocs are collaborating for the first time on a new limited-edition Classic Clog.

More than a year in the making, comfort meets crave in this “icon for an icon” collaboration of two global originals—Krispy Kreme’s Original Glazed Doughnut and Crocs’ Classic Clog, the brands say.

Hot now and being served beginning August 5 in adult sizes at Crocs stores, crocs.com, and select channels, the Krispy Kreme x Crocs Classic Clogs’ design features a fresh out-of-the-glazer treatment, along with oversized Jibbitz charms of the Original Glazed doughnut and Krispy Kreme Hot Light. The Clogs also include two interchangeable toe caps—chocolate and strawberry icing with sprinkles—that consumers can swap out depending on their favorite flavor, and the Clogs’ pivoting heel strap features the Krispy Kreme logo.

Each pair of the limited-edition Krispy Kreme x Crocs Classic Clog comes in a custom co-branded box designed around Krispy Kreme’s classic dozens box. Also available is a Krispy Kreme five-pack of Jibbitz charms featuring two doughnuts, a dozens box, the iconic paper hat and Krispy Kreme logo.

To celebrate the collaboration, Krispy Kreme is offering a Krispy Kreme x Crocs special dozen featuring the three doughnuts brought to life by the Clogs: Original Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles. The dozen will be available Aug. 4 through 10 while supplies last at participating Krispy Kreme shops and for pickup or delivery via Krispy Kreme’s app and website.

Patrons of both brands can get early access to Krispy Kreme x Crocs Classic Clogs on Aug. 4 by visiting any participating Krispy Kreme shop and scanning the displayed Crocs QR Code to order. Krispy Kreme is also offering guests who come in wearing their Crocs on August 9 a free Original Glazed Doughnut.

To learn more about Krispy Kreme Crocs Classic Clogs, visit crocs.com. To learn more about the Crocs Specialty Dozen, visit krispykreme.com/promos/crocs.


Mars makes "adulting" a little sweeter with LTO M&M's PB&J Packed Lunch Special

Adulting is hard—meetings replace recess, and lunches come with stress, not snacks. That’s why Mars' M&M’s brand is bringing back the joy with the PB&J Packed Lunch Special, inspired by classic lunchbox memories and a touch of Suite nostalgia. 

Starting July 29, from 12 pm to 6 pm EST (while supplies last), 500 fans in select cities can order a free M&M’s PB&J Packed Lunch here, featuring a PB&J sandwich, fruit, snacks, sparkling water, and two packs of the new M&M’s Peanut Butter & Jelly candy—one to enjoy, one to share with a friend.

And packing these nostalgic lunches? Kim Rhodes, everyone’s favorite TV mom (The Suite Life of Zack & Cody and The Suite Life on Deck), who’s including a special handwritten note from “Mom” in each box. 

M&M's Peanut Butter & Jelly is available at retailers nationwide and online at MMS.com in Single (1.63-oz), Share (2.83-oz), and Sharing Stand Up Pouch (8.6-oz) sizes.


VMI Sports launches PEZ-flavored supplements

VMI Sports has debuted PEZ-flavored Creatine Monohydrate (in Sour Green Apple & Cherry) and Aminogex EAAs/BCAAs + Hydration (in Orange & Sour Green Apple).

With zero artificial colors and performance benefits like enhanced muscle growth, strength, hydration, and recovery, the new releases fuse "sweet throwback flavors with serious function," the brand says, and are available now at vmisports.com, select retailers, and rolling out to HEB and Amazon this month. This product expansion follows the success of the KXR x PEZ pre-workout launch earlier this year.

Creatine monohydrate is a powerhouse supplement reportedly known for boosting strength, power, and muscle growth by increasing the body’s natural energy source (ATP). It can help improve performance during high-intensity workouts, support faster recovery, and enhance lean muscle mass. Beyond the gym, it may also aid brain function and mental clarity, especially under stress or fatigue.

Aminogex EAAs/BCAAs + Hydration includes 1.25 g of betaine, which can enhance power, strength, muscle growth, and production of creatine, the brand says. It includes pharmaceutical-grade electrolytes for hydration post-workout or any time-of-day recovery.


Harvest Snaps takes its sampling on the road with "Veg Up & Go" campaign

Calbee North America's BFY snack brand Harvest Snaps has launched a cross-country, summer sampling activation as part of its Veg Up & Go campaign. Making it easy for consumers to experience firsthand the taste and quality of its baked veggie snacks, a branded van is currently rolling into top U.S. markets with the goal of handing out 470,000 samples. Targeting Millennial families and elementary school-aged kids, brand ambassadors are engaging in street sampling, hosting dedicated booths at local events, plus creating surprises and engagement by bringing Harvest Snaps to community gathering spaces. The initiative is designed to connect with consumers at every touchpoint (i.e. influencer marketing, targeted social ads, brand collabs, and retailer promotions), while differentiating the brand as a source of real-veggie nutrition.

One side of the van is bright green and showcases Harvest Snaps’ core offerings, while the other is a sunny orange and features a bag of Crunchy Loops with the ring-shaped snacks dancing out of the bag. The activation will arrive in Houston and Dallas first, followed by Cincinnati, Chicago (July to September), and Portland (September to October). On Saturday, July 26 and Sunday, July 27, the van will be at Faces of Fitness in Chicago, at the corner of Locust and Sedgwick Streets (two blocks north of Chicago Ave., one block West of Orleans St.).

Harvest Snaps Crunchy Loops Sour Cream & Onion is the star of the sampling show, with Harvest Snaps’ flagship Tomato Basil and Lightly Salted, plus Crunchy Puffs White Cheddar Jalapeno also being offered. 

The summer sampling activation is part of Harvest Snaps’ Veg Up & Go campaign, which is all about grabbing nutrient-rich veggies and making every moment count. Harvest Snaps’ national sampling event is planned to run through October. Follow @harvestsnaps on social media to follow the van’s route. The team posts at the beginning of each city visit about where to find the van and then shares where they will be next. If you see Harvest Snaps on the road, tag #HarvestSnaps. 


Sweet summer scoop: Ghirardelli sundae deal for National Hot Fudge Sundae Day

Ghirardelli Chocolate Company, America’s longest-operating chocolate brand, is celebrating with its sweetest deal of the season: its Mini World Famous Hot Fudge Sundae for just $7.25 on July 25, aka National Hot Fudge Sundae Day—available for one day only. The special National Hot Fudge Sundae Day offer will be available at Ghirardelli locations in San Francisco, New York City, Los Angeles, Monterey, San Diego, Chicago, Las Vegas, Orlando, Louisville, and more. 

The sundae includes creamy vanilla ice cream, Ghirardelli’s signature handcrafted hot fudge, whipped cream, diced almonds, a cherry, and a Milk Chocolate Caramel Square on top.

To learn more, visit ghirardelli.com/our-stores.

KEYWORDS: Calbee North America foodservice Fun Friday Ghirardelli Harvest Snaps Krispy Kreme M&M's Mars PEZ

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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