The Humble Seed, a better-for-you snack brand from Tilray Wellness at Tilray Brands, Inc., has launched its new Whole Wheat Protein Crackers. Available in three flavors—Sea Salt, Garlic Herb, and Rosemary Sea Salt—the new product is now debuting exclusively at select Whole Foods Market stores nationwide.

The brand’s new Whole Wheat Protein Crackers combine a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour. Each 30 g serving (about 21 bite-sized crackers) contains 5 g of plant-based protein.

“Consumers want more protein in their diets—but not just from shakes or bars,” says Jared Simon, president of Tilray Wellness. “Seeds are a plant-based, sustainable, and allergen-friendly way to add protein without compromising taste or texture. These crackers deliver just that—bold flavor, real herbs, and a protein boost in every bite.”

“Crackers are a pantry staple, but the category lacks protein-forward options,” adds Jennifer Mandanici, store support merchant for cookies, crackers, and crispbreads at Whole Foods Market. “We’ve seen fiber-rich crackers gain momentum, and we believe protein is the next frontier. That’s why we’re thrilled to introduce this innovation from The Humble Seed at Whole Foods.”

The Humble Seed Whole Wheat Protein Crackers are plant-based, Non-GMO Project Verified, Kosher, and allergen-friendly, as they are made without soy. Consumers can find them now at certain Whole Foods Market stores nationwide, and online at humbleseed.com.

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